For Operators, Not Hobbyists
The community where lemonade vendors turn a weekend stand into a real, full-time income.
Run a mobile bartending company? Add a lemonade arm and book the events you're turning away.
Get the Free Bartender Guide →It's not another "how to start a stand" course. It's the community where serious vendors go to scale — the pop-ups that actually print, catering gigs with real margins, concession partnerships that get you into venues, and the systems that turn lemonade into a living. Run by a full-time operator who does this every week, alongside a room of operators who share openly.
Don's weekly members-only dispatch. What happened at the stand this weekend, the real numbers behind it, what worked, what flopped, and the best practice to test in your own business next weekend. This alone is worth the membership.
Starter course plus the pop-up, catering, and concession-partnership playbooks, added as we go.
Done-for-you profit sheets, cost-per-cup calculators, checklists, and outreach scripts you can use this weekend. New drops added every month.
Learn to run your business on AI and automation — lead capture, quoting, follow-up, scheduling, and marketing. The same systems I use to stay full-time without burning out.
The all-in-one CRM, funnel, booking, and automation platform that runs my business — a $97 a month value, set up free for members with our templates loaded in.
Bring your questions and your business. Real answers from someone who does this full-time.
A vetted room where vendors share suppliers, wins, and what actually works, without the noise.
Start with the starter guide and see how serious vendors think.
Get the playbooks, templates, monthly call, and the community room.
Book bigger events, raise your margins, and turn it full-time.
The Question Everyone Asks
Fair question. Here's the honest answer — the free groups are exactly why most vendors stay stuck.
Anyone with a folding table and an opinion answers. You can't tell a full-time operator from someone who ran a stand once last summer, so you get ten conflicting answers and trust the wrong one.
Your competitors are in those groups too. So no one posts their real numbers, their suppliers, or where the money actually is. The valuable stuff never gets said out loud.
A free group is a feed you scroll forever. No organized playbooks, no templates, no way to find the answer when you actually need it on event morning.
You can't get a full-time operator on a call to look at your business. In a free group, when it really counts, you're on your own.
"Free" isn't free. It costs you wasted hours, bad advice, and the expensive mistakes that come from it.
One good pricing tip — or one booked catering gig — pays for a year of Insiders.
These slots get filled with real member wins as they come in.
[Add a member's first-event sales number here]
— Future Insider
[Add a member's catering win or booked-gig story here]
— Future Insider
[Add a member's full-time transition quote here]
— Future Insider
I sat down with Chris Koerner and broke down the real numbers behind our lemonade business.
$19/mo for the first 100 members · $29/mo until 250 · $39/mo after
Your rate is locked for life — it never goes up as long as you're a member.
Start with a 7-day free trial.
Cancel anytime during your 7-day trial and you won't be charged.
Everything you need to know before you join.
As much or as little as you've got. The playbooks and templates are there when you need them, the monthly call is live but recorded, and the community moves at your pace. Busy operators still get value.
No — the off-season is when the real money gets set up. We help you book fall festivals, holiday events, corporate parties, and lock in next year's catering and concession deals. The goal is a business that earns year-round, not just a summer stand.
Perfect timing. You'll start with the right systems instead of unlearning bad habits later — and there's a clear path from your first stand to full-time, plus a room of operators to ask when you get stuck.
No. The catering, concession-partnership, pricing, and systems material is built for operators who want to scale and go full-time, not for beginners parking a stand on the corner.
Yes. The systems — pricing, outreach, booking events, running pop-ups and catering — work in any market. You adapt the playbooks to your local events and venues.
Start with a 7-day free trial — cancel before it ends and you're never charged. After that, cancel anytime to stop future billing. No long-term contract.
Nothing, for you. Whatever rate you join at is your rate for life, as long as your membership stays active. Price increases only apply to new members after each milestone.
You've got the stand. Let's turn it into a business. Start free, then come inside.